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Spa & Wellness Trend: Korean Beauty




For the past few years, there has been a rise in the Korean wave trends, be it in dramas, food, music or beauty products. In the beauty industry, Korean beauty trends has been on the rise recently and is constantly evolving. Statistics has shown that the industry in Korea is so huge that there has been an increase in exports, from $1 billion in 2012 to $2.64 billion in 2017. 

Because of the huge increase in Korean beauty, it has spread around Asia and other parts of the world as well. The key feature in Korean beauty would be having clear and nice skin. Influenced by the beautiful actresses in all the Korean dramas, whom all are shown to have beautiful and flawless skin, women all over the world have started changing their skincare regime in the hopes of getting that flawless skin as well.  
This will definitely make an impact on the lifestyle trends in the spa and wellness industry here in Singapore. Because women now are starting to follow along the "clear and flawless skin" trend, there could be an increase in facial treatments for all the spas in Singapore. Therefore, in order to keep up with the Korean beauty trends, spa outlets will then have to relook at their facial treatments menu and make the necessary changes. For example, one of the trends in Korean beauty is having brighter skin, thus, spa outlets could add a treatment for it.  
Korean skincare products are also growing popular because of the natural ingredients that are inside, such as plant placenta, ocean water or lalang plants. Because of these natural and exotic ingredients which could heal and help the skin, there have been a lot of raved about it. If a spa outlet were to use these products, I would definitely be the first few to buy these products all because of my love for Korean skincare trends! 
credits: FashionLush

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